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Product Placement in the Movies

The next time you watch a movie, try to keep an eye out for products or brand names you recognize. It’s highly likely that you’ll see one of the major soft drink companies represented. Is it Coke? Pepsi? Snapple? Once you’ve spotted something, see how many other scenes include that product. You’ll start to see a trend. "How," you’ll wonder, "can the actor hold the Coke can just the right way every time so that the logo is perfectly visible?"

Risky Business Ray Ban sunglassesBack to the Future Pepsi productsDemolition Man Taco Bell
cheap ray ban outlet (In the future,
fake ray bans everything is Taco Bell.)You’ve Got Mail America On Line (AOL), Apple, IBM and StarbucksAustin Powers Pepsi and StarbucksCast Away FedEx and WilsonMen in Black II Ray Ban sunglasses, Mercedes Benz, Sprint, Burger
discount ray bans KingProduct placement in movies is so ubiquitous that it’s even become something to parody on the big screen. Two movies that do a good job of this are "Wayne’s World" and "Josie and the Pussycats." In Wayne’s World, the two main characters hawk a variety of stuff, including Nuprin, Pepsi, Pizza Hut and Reebok. The amusing part about this is that the product placement
cheap ray bans vignette takes place while the characters Wayne and Garth are lambasting the very thing they’re doing. As Wayne says "Contract or no, I will not bow to any corporate sponsor," he is opening a Pizza Hut box and pulling out a slice of pizza. The camera lingers on the Pizza Hut logo and Wayne, holding the slice of pizza lovingly beside his face, smiles straight at the camera.

The movie "Josie and the Pussycats" takes the joke several steps further. A send up on the music industry, "Josie and the Pussycats" manages to satirize name brand integration throughout the film. Maxx.Articles Connexes: